Teaching

Professor Conley teaches courses on Innovation Process Management, Intellectual Capital Management, and other related subjects to both graduate students and executive education audiences. He is a faculty member at both the Kellogg School of Management and the McCormick School of Engineering at Northwestern University. He also serves on the visiting faculty of Kellogg partner institutions such as the Otto Beisheim Graduate School of Management at the WHU in GERMANY, the Schulich School of Business at York University in CANADA, and at the Keio University Business School in JAPAN. From 1994 to 2000, he served as the General Electric Foundation Professor and the Pentair-Nugent Professor of Manufacturing and Business Leadership.

 

:: classes ::

Kellogg School of Management at Northwestern University 

To his students Professor Conley brings his vast knowledge and expertise in intellectual property, intellectual capital, product design and development, and innovation as well as his renown as a leading thinker and speaker on the global stage. He teaches the following courses to full-time and part-time MBA students:

Intellectual Capital Management

This course covers the broad agenda of using intellectual capital for competitive advantage. With globalization, intangible assets such as human capital, intellectual property, brands and relationships have become the dominant proportion of a firm's market capitalization. Yet most firms do a poor job of managing this intellectual capital strategically. This course adopts a "lifecycle" approach to the management of an intellectual asset, covering the creation of the intellectual asset, the codification of the asset in the form of intellectual property (IP), the valuation of intellectual assets, the protection of intellectual assets and leveraging of intellectual assets into future markets for growth. Case studies examine related management challenges in entertainment, finance, pharmaceuticals, health care, consumer electronics, agribusiness, biotechnology, consulting, venture capital, telecommunications, software and other contexts. Additionally, the social implications of intellectual property policy are discussed.

Intellectual Property for Entrepreneurs
This course addresses what entrepreneurs need to know to secure and leverage the intangible, knowledge based assets of their business. The course begins with a survey of various intellectual property forms for inventions, original expressions, source identifiers/brands and confidential information etc. and how they can be used to build a unique selling proposition. We explore the cost effective paths to registering these intangibles as patents, copyrights, trade marks, or securing same as trade secrets. Methods for leveraging IP ownership to realize investment and or exit from the business are reviewed. Case studies explore entrepreneurship challenges in the electronics accessories, sound engineering, and consumer durable contexts.

Business for Scientists and Engineers
This course helps in developing the business acumen to advance a student’s life’s work. In this collaborative program, students gain skills in marketing, leadership, finance and other management areas to build on their expertise in science or engineering. Covering topics such as taking innovation from bench to market, launching a startup, managing intellectual property and implementing negotiation strategies, this program prepared to arm the students with the tools and frameworks to face new challenges and embrace new opportunities.
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Driving Organic Growth Through Innovation
Whether students are charged with a high-priority growth initiative or seeking solutions for sustainable growth in their business or company, this program offers a proven process for profitable, market-driven growth.
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Growth and Innovation Week
Combines Kellogg’s Creating and Leading a Culture of Innovation with Driving Organic Growth programs into Growth and Innovation Week.
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Innovating New Products and Services
Big ideas are just the beginning. To maximize the power of innovation, organizations must also implement the right strategy, design, development, marketing and more. This program shows students how that is done. From market entry and positioning strategies to motivating team performance, students can learn new techniques for creating an innovation mindset and move their big ideas from concept to market and beyond.
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WHU - Otto Beisheim School of Management

Executive Master of Business Administration
This course covers the specific agenda of using intellectual capital for competitive advantage in multiple market contexts. In the contemporary economic environment, intellectual assets like know-how, inventions, content, brands, trademarks (forms of intellectual property), contractual agreements etc., are the largest proportion of a firm's total wealth. And yet, most firms do not proactively manage these assets. In this course, a "lifecycle" approach to the management of an intellectual asset is demonstrated.

Master of Science
Professor Conley teaches "Strategic Intellectual Capital Management" course under this program as a visiting scholar at WHU, Germany. In his lecture, Professor Conley provides and overview of strategic aspects of and depicts best practices in intellectual property management (patents, trade marks and copyrights) in various industrial settings.

:: writings/pedagogical materials development ::
Case Studies/Teaching Supplements (Authored, Edited, Supported/Guided)
CASES:

AstraZeneca, Prilosec and Nexium: Marketing Challenges in the Launch of a Second-Generation Drug
Kellogg Case Series
November 2006
View on HBS »

ttools (A) & (B): The Value of a Patent to the Entrepreneur
Kellogg Case Series
October 2006
View case on HBS »

The Zen Patent: Apple v. Creative
Kellogg Case Series
October 2006


TECHNICAL NOTES:

Innovation and Invention: A guide to Patents for Engineers and Managers,
Kellogg Technical Note
October 2007
Co-Author: David Orozco
View note on HBS »

Northwestern University Kellogg School of Management Academy of Inventors United States Department of Commerce  World Intellectual Property Organization